HOW WE MAKE PRMAL JEWELRY

floating diamond hoop

THE FUTURE
OF FINE JEWELRY
It's jewelry for the future.

PRMAL /trademark
pr・mal/UK/ˈprī-məl/US​/ˈprī-məl
"Premium" + "Minimal" = PRMAL

PRMAL – ethical fine jewelry that leads to the future is made with eco-friendly lab-grown diamonds.

Ethical choices create a beautiful future.

Based on this belief, we propose ethical and sustainable lifestyles. Aiming for a future where people are bolder and more beautiful.

MISSION

ETHICAL AND ACCESSIBLE

Our mission is to bring ethical and high quality jewelry closer to our customers.

Many of the natural diamonds used in jewelry are not even traceable to their place of production and are distributed second and third hand. Furthermore, the mining of diamonds fails to take into account the global environment and has a negative impact on ecosystems.

The supply chain is also complex, and the jewelry in your hands goes through a number of vendors from wholesaling to cutting and manufacturing, with no intermediate costs involved.

We questioned that lack of transparency and took a fundamental look at the structure of the industry.

We only use lab-grown diamonds, which are environmentally friendly, and we control everything from production to sale. Furthermore, wasteful costs are thoroughly eliminated. As a result, we thought we could make the jewelry more accessible in an ethical way at an optimal price.

With the mission of "bringing ethical, high-quality jewelry closer to the world" we create a sustainable, ethical, and fair world in a new form.

our mission

CRAFTSMANSHIP

OUR CRAFTSMANSHIP

We believe that we should be transparent about where our jewelry is made and what it is made with.

Working with the industry's best domestic manufacturers, PRMAL's jewelry encapsulates the world-famous skills handed down from our predecessors.

MATERIAL

OUR MATERIALS

The materials we use are ethical and we are committed to using only the highest quality materials so that we can continue to provide our customers with jewelry that will last for years and decades.

FAIR PRICE

FAIR PRICE

By selling only online and controlling the entire process, we eliminate wasteful costs and connect our customers with the factories that produce them, delivering the highest quality at the right price.

DIAMOND

OUR DIAMONDS

The lab-grown diamonds we use (synthetic diamonds) are composed of the same ingredients as natural diamonds and have a pure, beautiful brilliance without any impurities.

FOR THE EARTH
Returning the favor to the earth

Donate 1% of sales to forest conservation

We believe that it is important not only to create products that are environmentally friendly, but also to build a system that allows us to give back. We aim to be a jewelry company that takes a progressive approach to sustainability.

Trees are responsible for absorbing CO2, a greenhouse gas in the atmosphere, and forest conservation is one of the greatest tools to combat climate change. However, it is said that about 130,000 square kilometers of the world's forests are lost each year, which is the equivalent of the area of Hokkaido and Kyushu combined.

We are working towards standing up to this issue through our partnership with London-based Ecosphere+.

In order to be able to repay the earth that nurtured us, we aim to realize a society in which the blessings of forests can coexist in a sustainable way while preserving them, and prevent deforestation in various parts of the world.

FOUNDER'S VOICE

go fukushima
Creative Director & CEO

GO FUKUSHIMA

I was born into a family of jewelers, which has been passed down from the previous generation, and grew up surrounded by jewelry from the time I was a child, so I decided to pursue a career in jewelry.

With the belief that we can bring sparkle to the world through jewelry, we started this project with a friend of mine who is an engineer and a student, with the hope of bringing smiles to many people by bringing them closer to jewelry.

We hope that PRMAL jewelry will be closer to you, that they will be passed on to the next generation and that they will create a variety of stories, regardless of the times.